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Dort fischen, wo die Fische schwimmen

Michael Donnelly Group Director-Worldwide Interactive bei Coca-Cola erklärt in der Advertising Age, wie die Wahrnehmung von Marken im Web sich verändert:

For years brands built [web] pages and expected people to come to them. Then you had Second Life and brands went out and built islands and expected people to come to them. Well, people don’t actually do that. Whatever they’re doing on the web, they’re not there to be hijacked and taken to wherever you want to take them. This is why Coke fishes where the fish are.

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Dort fischen, wo die Fische schwimmen

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